Clean up, Qualify and Close

We would all like to properly tag and take detailed notes within each contact record so we could simply and easily segment and target exactly who we wanted to target…right?

Chances are you haven’t logically tagged anyone and your database may be a mess of contacts.  So how do you organize this mess?  – Send them an email.

You probably have an idea of who some of your contacts are.  Segment them and send a specific action oriented (click here to purchase more…) campaign.  Take all of the others and send a different, less forward, action oriented (sign up for our webinar…) campaign.  An email service like Swiftpage will write all campaign interaction data directly into each contacts history; automatically qualifying and organizing the customers you should care about the most.

Try it.  I’ll bet you’ll be surprised how many people are interested and you’ll certainly be pleased by your new contact organization system.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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