Long Tail

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So, how do you reach your long tail (what’s this?) customers? First off, classify which customers fall in this category, now, how do you reach them?

The long tail is where the masses lie, the bottom 80%-90%, or so, of your business. What if you generated an extra $100 dollars from each member of the long tail? You’d surpass the entire 20%. Don’t brush off the bottom majority.

Image compliments of Flickr user alexmuse

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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