Segment before they are recorded

What trackable marketing channels are you using to drive customers to your site – Search (PPC), performance based programs (affiliates), traditional online media buys (CPM advertising) etc…

Do you have different landing pages for each campaign?  As you capture names for further marketing, why don’t you tag each customer before they are entered into your ACT! database.  Why?

Qualification

The customer that comes in through search channels is certainly different than the customer reading a newsletter and clicking on a banner ad.  Wouldn’t you like to seperate the customer that is actively seeking a solution you provide with the customer that is attracted to a flashy banner?  Not to say the customer that clicks on your banner is not qualified…but they are different.

Target them differently.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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