Give me something to hold on to

Lead Generation can take many forms and be effective in many aspects, but does it have to stop once the name is securely “opted-in” to the database?  Why not center you lead gen campaign around soemthing that can be passed from your first subscriber to his friends to his friends?  Use a whitepaper, an instructional video – something that can pass hands without you doing the work.

A referral from a friend is worth much more than a banner ad.  Build your database thorugh viral techniques like this and you’ll be surprised how quickly it organically grows.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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