A Little Luck

Seth intrigues us with a good discussion on the luck factor of your business/product/campaign taking off or failing miserably.  It often does seem like a crapshoot whether or not your next big idea will in fact be the next big idea.

With such a volatile variable as luck, what steps can you take to ensure email marketing success?

2 Main Factors:

Subject Lines – Write subject lines with these traits:

Trust – Include your company/organization name
Applicable content – Give the three to four word abstract of internal content
No special characters – (!?&@) Have to get through the ISP’s first

Content Relevancy – Segment your database to the point where you can provide exactly the content that your customer will be looking for.  Don’t send printer related content to your customers that are looking for a phone service and vice versa.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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