Fashion Forward

What can we learn from the fashion industry in terms of word of mouth marketing?

Did you know True Religion jeans made a name for themselves by giving away pairs?  We’re talking about jeans that cost $400+!  They were having a hard time selling (no surprise at that price point), even in high-end boutique shops.  They made a bold move and their CEO hit the streets and gave random urbanites a post card.  On this card was an entry form for your pants size.  Fill it in, drop it in the mail and True Religion jeans showed up on your porch within a week.  Why?

He knew the power of Word of Mouth and believed that if people were wearing his jeans, they would be noticed.  So what happened?

Stores couldn’t keep them on the shelves and they are posting over $20 million in revenue this year.  What are you doing to encourage word of mouth with your products?  Are you branding your email campaigns?  Are you telling a story that easily spreads?  Are you giving away trial versions?  Think about the effects of true word of mouth and think about what a real product evangelist can do for your brand.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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