5 easy steps to further qualification

I know I sound like a squeaky wheel ranting about contact qualification, but feel it is important as you are bold enough to move into higher touch contact outreach.

The reason I am writing this post is because I keep hearing about the return of direct mail as a marketing communication medium.  So with another arrow in our quiver of drip marketing tools, how can we be the most effective with a DM piece?

You guessed it – Qualification and Relevancy

Take advantage of the rising effectiveness of this medium by providing the proper data to the proper people.  How do you do this?

5 easy steps to further qualification for content delivery in any medium –

Track referring URL’s
Build different landing pages for different products/services
Store contact data
Use Email Marketing Campaigns that track on the individual level
Survey existing contacts to gather valuable segmenting data

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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