Give me content

OK, you’ve won most of the battle by finally deciding that email should be a part of your markeitng mix, but just sending out the pretty template isn’t going to send sales/leads through the roof.

You still have to think about messaging.

Put the same amount of effort into each mailing that you would into each product description.  Don’t cookie cutter it either.  Think about your target and how you want them to react to your messaging.  The same message is often interpreted differently from one segment to the next.

Take the time.  It’s important.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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