Broken

Here is a gem of a site that sparks a few important points about customers.

This is Broken

What about your product experience, presentation, marketing material is broken and did you break it on purpose? Did you break it to niche yourself even further? Is it broken for people it shouldn’t be broken for?

If one person thinks it’s broken, it’s broken.

Are you listening to those that say it’s broken? It’s difficult to find a user that will actually take the time to tell you how broken your product/service is. Wouldn’t you rather have a screaming user than a quietly frustrated user?

Be happy, be thrilled, for the customer that takes the time to point out all of the short comings of your offering. Listen to why they think its broken and fix if it was not meant to be broken in the first place.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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