Why you want to use email marketing in Q4

In the ever popular and increasingly expensive online advertising space, especially so for the Holidays, email marketing remains the leader of inexpensive, direct response marketing. As the most familiar form of digital communication, marketers can focus a message to a specific customer for the greatest return.

5 reasons you will want email to be a part of your fourth quarter marketing mix

Focused Messaging: This is the single largest advantage email has over any other advertising medium. You know your customers, only send them information about products/services they will be interested in.

Brand Recall: Q4 is a big decision making time for most companies, remind them of your services and provide insight into industry happenings.

Customer Retention: Reach out and let your existing customers know you care. Send them a gift card via email or offer an insightful white paper as a note of gratitude that they have chosen you.

Repeat Purchase/Customer Loyalty: Do you have a group of customers that haven’t made a purchase in a longer than average time? Send them a reminder about your product/service offerings.

New Service/Product release: There is not a better time to release new product than Q4. Let your customers know what you have been doing and get a few early adopters on board.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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