Results Focused Design

It is pretty easy to fall into the mindset that this feature or that feature is going to determine whether or not your product is going to boom or bust.  The easily forgetten, and most important, piece of the creation process is the outcome.  What are the results?

What are the results of using your product/service?  Is it better communication, faster download times, less cold calling, project transparency to boost production, security?

Define the results and build a solution that delivers those results in a timely fahion, in the simplest way.  Design backwards and watch how much easier it will be to market to people.  Your story is complete – No education, no text heavy brochures, just results.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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