A lesson in Advertising

In a culture that is exponentially more immune to advertising day in and day out, I continue to be disappointed that modern advertising has not raised the bar.  In fact, advertising creative seems to get worse.  Sure, different mediums are being experimented with, but nothing makes a larger impact than a beautifully created and thought-out ad campaign delivered through the mother of main stream media – television.  And then of course picked up and talked about on the internet.

Sony gets it with their new ad campaign for Bravia.  These two spots are pleasing to the senses, beautifully created and perfectly spot on with what they want you to know about their latest creation.  Better yet, they created two stand alone web pages for each spot so the internet community can link at their leisure (Much like I am doing).  Stop fast forwarding your Tivo if these ads come on – Bravo Sony.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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