Review Your Archives

A large reason many small businesses are establishing digital marketing plans is for the direct, instant results.  Everything is trackable.  You know exactly what source your last customer came from.

Same goes for email.  You can know exactly who opened your email, what they clicked on, who they forwarded it to and how many times.  Are you archiving your email campaign data?  You should be.

Now is the perfect time to look at your email campaigns you sent out at this time last year.  We are doing this right now at Swiftpage.  What can you learn from them?  What do you want to do differently with your Q4 messaging?  Start an archive. If you already have one, review it before sending out your next campaign.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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