Competition Monitoring

Have you entered a market that is more competitive than you expected or are some new major players entering the marketplace? Not to worry, there is a lot you can learn from your competition. But how can you do it without being sneaky and calling them on the phone pretending to be interested…

Sign up for their newsletter(s) – What better to understand your competition than to see what they are talking about with their customers.

Sic Google on ’em – Put a Google Alert on the company name and their service/product offering. Every time they are mentioned on any sites that Google deems newsworthy, you will receive a notice via email.

Talk to your partnerships – If you ask enough times, you will certainly find someone that is working with your competition. Take them out to lunch and try to understand their likes and dislikes of working with that particular company.

Let the bloggers tell you – These will certainly be candid opinions and may be your best resource. Go to Technorati and do a search on the company name, product/service offerings, or the management team.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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