Table of Contents

I know we would all like to have simple, graphical, direct call-to-action email marketing messages, but sometimes that just can’t happen.  More times than not, you may find that you have so much to say in your newsletter, that it looks like a white paper.

Your content is probably pretty good, its probably great and your customers probably want to know about what you have to say – They have opted in to receive your message after all…right.  But even the most interested customer doesn’t have the time to read through six paragraphs before she comes across what she really wanted to learn about.

Break your content up into categories and create a table of contents that becomes the first thing your customers see when they open your email.  Use action words as the first few words of each category – like “Learn more about…” or “Attend a free…”, or “Access the latest…”.  Have each category heading link to the appropriate content in the email.  Again, chances are your customers want to read what you give them, but sorry to say, they probably don’t want to read everything.

Give them the choices to navigate your email the same way they would a webpage.  You will be providing a better user experience and will certainly achieve greater results.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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