Good First Impression

Something to think about as you enter into the weekend.  The first email you send to a customer is the one that is going to set the tone of your ongoing relationship with them.  If you are sending out a tips email and don’t have the time to put in something that is really worth remarking upon, then don’t.

You may be telling yourself that you haven’t put out a newsletter in a while and your last one was so good that they might overlook this latest version that is not as informative.  Think about all of the new customers that have come on since then.  Do you really want their first impression to be a reflection of your hastiness?

It’s important to remember this.  If you don’t have anything really worth talking about, don’t talk for the sake of talking.  Believe me, your customers, I, would much rather receive terrific information once in a longer while than mediocre information on a more frequent basis.

Another thing to note: Be honest – preface your newsletter with “I’m sorry I haven’t written in a while, but I wanted to have something great to say before I sent you anything…”  This leaves a lasting first impression.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

One Response to “Good First Impression”

  1. very helpful there indeed. I am an admin of a fairly large (10k) community and I know how painful it turns out to be when your newsletter doesn’t deliver the message properly.

    I’ll be checking back your blog daily now, have lots of reading to do here.

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