Set Your Hook Early

We, as business men and women, are not intrigued by a plain muddy subject line and content when we receive emails; we instead like emails that appear to be tailored for us, exciting and written cleverly.  It seems plain and simple- just use language that is going to make your recipient open and want to read on, but it is greatly under-practiced. 

Be dramatic and use slang (if it’s relevant) as it will read more real.   An email that starts out like it’s in a straightjacket, like, “A recent study suggests that life insurance rates within the United States are have doubled within the last year,” is not going to keep people reading past the first five words.  It’s dull.  This may make sense in the meat of an email, but you’ll lose your reader unless preceded by something with a little more pizzazz.  Think about how you would write a whitepaper – 3-10 pages is an intimidating read for your readers, you have to convince your reader that this is worth putting the next 15 minutes into within the first few seconds they pick up the page.

So it really is plain and simple. No one wants to read another mechanical email, so spice it up.  If you are to send an email about the integration of two products, make it interesting – punch the audience with the first line, and then dramatize throughout.  Don’t just list off facts and do not write like a robot, but be creative in your account and you’ll see greater success.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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