Cost Effective Marketing

In a recent study conducted by The Direct Marketing Association, projections were made that direct marketing-driven sales will increase by 6.5% in 2007, and that the total U.S. sales rates will increase by only 3.8%.  They further noted that for every $1 put towards email marketing efforts, $57.25 was given in return, whereas for all non-email online marketing, every $1 only returns $22.52, less than half of email marketing efforts claim.

Those are some pretty stunning stats.  Projections say the average ad budget will increase at a larger rate than average company sales will grow.

Turn this around and start thinking creatively and cost effectively.  Think of the price of one email address and the price of one physical mailing address.  Now multiply the difference by your list size.  This is often a staggering number.  Now I’m not saying stop sending direct mail if it is effective for you, but rather think of other more cost effective marketing mediums.  Email is one, affiliate programs are one, purchasing placement on remnant is one and so on.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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