Email in the Sales Cycle

As a part of your sales cycle which often involves multiple touches and multi mediums, where does email fit in and how should it be used?

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By beginning with email marketing, you immediately have a leg up in profiling your contacts and forming groups of who is most interested. Email is trackable unlike any other touch point in the sales cycle. It is rather simple to get a good look of who is most interested out of the 500 people you are targeting.

As you continue reaching out to your group, the uninterested contacts begin to filter out and your qualified contacts are made more apparent. This is another fitting place in the cycle to include email. Send that last piece of information that may cause your lead to take a buy decision and track exactly what they do with your content. Compare this to your other hot prospects and you will have an even better idea of who you should contact first.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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