Just what constitutes SPAM in an illegal sense?  What are the rules and regulations?  For a complete look at the CAN SPAM Act of 2003 see Spam Laws.  Here are the major points you must adhere to:

You must provide the ability to opt-out/unsubcribe from receiving further messages.
You must include a physical address.
You may not use deceptive subject lines – Subject lines that say one thing and the actul email content is another thing.

Keep yourself out of the Spam bucket by emailing to a permission based list with the quality content that they signed up to receive.  Ask your recipients to add you as a safe sender in their address book when they sign up to recieve your commincations.  Ask your email marketing service provider for a list of IP addresses that you may submit to and Microsoft’s Sender ID Framework, that tells ISP’s its ok that they are sending email on your behalf.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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