Grow Your Traffic, Grow Your List

We all want to build our list.  A bigger list means more potentially interested contacts which ultimately leads to more revenue.  So what are some ways you can build your list outside of simply including a “Sign up for our newsletter” link.

Provide valuable content – Offer a whitepaper, article, report, research document that forces them to give their contact info to receive it.  Run ads or buy keywords that direct potential clients to this page.

Run a Sweepstakes – “Begin a free trial during the month of March and be entered to win the new iPhone” – names and email addresses have to be captured to trial…

Make your own customers salespeople – Offer an incentive to your customers for referring their friends or colleagues to trial or purchase your products.

The power of the squeeze page – Give away things (Whitepapers, entry into sweepstakes, e-books, reports) for free but make them enter their contact info to receive it.

Ramp up your site traffic through traditional online marketing methods, but make the desirable free items very easy to view.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

One Response to “Grow Your Traffic, Grow Your List”

  1. Great ideas here. I like the sweepstakes idea and the referrals. Better to have lots of people working for you than just you working for yourself.

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