SPF Record Explained

You have heard me talk a little bit about SPF records and how they can increase email deliverability when using a third party email marketing service provider. Here is a little more insight into why this is important.

When you send an email through a third party solution like Swiftpage, you’re sending “from address” will be different than the actual address that the email is sent from as it is sent from the third parties servers. So the ISP of your email recipient will see the email is being sent from mail.xyzcorp.com, but it says that it’s coming from jon@acmecorp.com.

The ISP will reference your DNS and look to see if the sending server of mail.xyzcorp.com has permission to send with jon@acmecorp.com. If an SPF record is created authenticating the sending server to send on your behalf, the ISP will see the two domains as no different and no flags will be triggered as to whether your email is SPAM.

Creating an SPF record is fairly simple and we at Swiftpage will create one free of charge for our customers. Once the record is created, give it to your IT person and have them add it to the DNS for your domain.

If you have any questions regarding SPF authentication, please feel free to contact our support team at 877.228.8377 or support@swiftpage.com.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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