Email Marketing Metrics

As the month of April winds down, many of you will be looking back over the past month’s performance of your marketing channels.  When looking at email metrics, what are the things you focus on?  Rather, what metrics matter to you?

Deliverability – Have you seen a boost in your emails hitting inboxes?
Open Rate – What does your open rate look like this month compared to last?  Are you testing subject lines with different language?  Have you been sending from a personal email address when you were sending from a general address in the past?
Click/response rate – Are your contacts taking action?  Do they know what they’re supposed to do once they open your email?  How has placement of offers within the message changed your response rate?  Played with copy shortening and more graphics?  Is your contact info easier to see – getting more phone calls?

And further, what are you going to test in May to gain better results?

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

4 Responses to “Email Marketing Metrics”

  1. dimanomarketing Reply May 31, 2007 at 5:42 PM

    Great article. Check out a similar post about Measuring Marketing: 103 Key Metrics Every Marketer Needs. You can find the article at:

    http://dimanomarketing.wordpress.com/2007/04/16/measuring-marketing-103-key-metrics-every-marketer-needs/

  2. dimanomarketing Reply May 31, 2007 at 5:42 PM

    Great article. Check out a similar post about Measuring Marketing: 103 Key Metrics Every Marketer Needs. You can find the article at:

    http://dimanomarketing.wordpress.com/2007/04/16/measuring-marketing-103-key-metrics-every-marketer-needs/

  3. Thanks for the Resource. Measuring for success is such an important piece of the marketing process.

  4. Thanks for the Resource. Measuring for success is such an important piece of the marketing process.

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