A Lesson in Repetition

Here is the wildly popular Viral done by Ray Ban a month or two ago:

[YouTube=http://www.youtube.com/watch?v=-prfAENSh2k]

And now, the sequel – out within the last few days:

[YouTube=http://www.youtube.com/watch?v=P5DjZ0Q7G98]

So the first one worked – a raging success in terms of views – over 2.7 million to date. It was quirky, cool and had the mystery of “how the heck did they do that?”, that made you pass it on to your friends. While the sequel is pretty intriguing, does it feel like it could have nearly the impact of the first?

Think about that great email campaign you put together that achieved that great open rate a phenomenal response rate and discussed a topic that was currently hot and cutting edge. You’ve set the bar high for future emails, both internally in terms of response and externally in terms of a great deal or great content.

Next email you begin to create think about why the last one worked and don’t simply create a duplicate of the last one. A copy is never as good as the original – Think about how to create the great next original and your metrics will continue to soar.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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