Content Sherpas – Survey Says Volume II of IV

Survey Series Part 2 of 4: Content Sherpas

The descriptive and resourceful tips to come:

Uno Intro

Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

Hooray for the survey! Who want to take a survey?

Certainly no one will beat down your door to take your survey, unless there is something worthwhile on the other end of that thing. An informative newsletter, special document, top secret information, who knows, just something of interest, or just plain cash. So that you don’t lose your participants in the process of filling out the survey you need to give them a leg up from the start, by having as little content as possible in your questions.

To put it in a nutshell…KISS. Keep It Simple Stupid. My Grandpa’s friend always described this as how he liked his food and when it comes to surveys the KISS perfectly applies. The less content and the more direct and to the point your questions are, the better the answers will be that you receive.

Make sure the questions flow and lead into one another. Revise them. Make them more simple. Do that again.

Short and to the point, will get you quality feedback.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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  1. The Whole Enchilada « - September 28, 2007

    […] -Content Sherpas (Guiding Participants through a Survey) […]

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Content Sherpas – Survey Says Volume II of IV

Survey Series Part 2 of 4: Content Sherpas

The descriptive and resourceful tips to come:

Uno Intro

Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

Hooray for the survey! Who want to take a survey?

Certainly no one will beat down your door to take your survey, unless there is something worthwhile on the other end of that thing. An informative newsletter, special document, top secret information, who knows, just something of interest, or just plain cash. So that you don’t lose your participants in the process of filling out the survey you need to give them a leg up from the start, by having as little content as possible in your questions.

To put it in a nutshell…KISS. Keep It Simple Stupid. My Grandpa’s friend always described this as how he liked his food and when it comes to surveys the KISS perfectly applies. The less content and the more direct and to the point your questions are, the better the answers will be that you receive.

Make sure the questions flow and lead into one another. Revise them. Make them more simple. Do that again.

Short and to the point, will get you quality feedback.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

Trackbacks/Pingbacks

  1. The Whole Enchilada « - September 28, 2007

    […] -Content Sherpas (Guiding Participants through a Survey) […]

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