Landing Pages – Survey Says Volume III of IV

Survey Series Part 3 of 4: A Handsome Reward

The descriptive and resourceful tips to come:

Uno Intro

Content Sherpas (Guiding Participants through a Survey)

-A Handsome Reward (a.k.a. Landing Pages)

-The Whole Enchilada

The landing page is the money shot. That is no secret.

Be sure to make it clear though and enticing, that at the end of this tiny little survey, the customer will receive something shiny, new, and fun. And in terms of shiny, new, and fun the spectrum is large and primarily up to you to hone in on.

For example, if you are trying to reach potential home buyers, then offer them the latest and best listings in their area on the landing page. People will happily fill out their name, email address, and a little more info for a good lead.

Your landing page could also be a gift certificate, price break on an event, your website or product page, and really any number of things.

The landing page being the most important and crucial piece of the survey process, you will need to make the message and path clear. Make it loud and proud that if “you fill out this survey you will receive so and so, which is a huge benefit to you, and is something you truly want and need”.

It is important to put a good amount of effort into this portion as well.  Spend some real quality time brainstorming what your landing page will be and exactly why people want to get there.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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  1. The Whole Enchilada - Survey Says Volume IV of IV « - September 28, 2007

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