Columbus Brings it Home

Christopher Columbus discovered America and today he discovered that the holiday season is upon us. In just over three weeks Halloween will be in full swing, kids will be running around with pitchforks, totally wired and over-served with sugar. But why not? It’s a hoot.

So, this all means that the time is now to get your team in gear and have your holiday marketing and email marketing strategies on the cusp of execution. Within the next two months we will be enjoying more than a handful of major holidays, where everyone is in the buying mood and happy, full of merriment and cheer. So, why not take advantage of that in a pleasant and reciprocal fashion by communicating how you and your organization can truly benefit your customers. Not how you think you can benefit them, but how they can truly appreciate and need what you have to offer.

My advice is to take your pick and really focus on one particular holiday – Not all of them, there are far too many in such a short period of time. So, Halloween, Thanksgiving, Chanukah, Kwanzaa, Festivus, Christmas, and New Years. Take your pick, put in your time to create an excellent campaign and get results.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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