Email Content Imagery

You’ve taken the time to expertly draft copy for each one of your email segments.  Your template is layed out to exact specifications – not too much text, strong call to action, proper image placement.  You’ve sent test email to all of your dummy accounts at gmail, hotmail, yahoo, etc…everything renders properly and your message gets across in the viewing pane even if images are turned off.  You’re set – your copy is in, and your clip art has been placed – right?  wrong.

You’ve taken the time to make everything perfect – why hurt it with imagery that is less than satisfactory.  Put yourself in your recipient’s shoes.  Are your urged to purchase with an image of a cookie cutter cow jumping over the moon?  I doubt it.  You owe it to yourself as a marketer to spend a few extra bucks and purchase some stock imagery to really help drive home your message.

Try –  photos.com, corbis.com, istockphoto.com, fotolia.com, gettyimages.com – Some are less expensive than others, but either way the investment will make a much stronger impact on your recipients than a cute smiley. 🙂

Note:  Swiftpage is not affiliated with any of the suggested stock photography image banks – we just want your emails to have as much impact as possible – and know that beautiful imagery has a stronger effect on people.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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