Why Third Party Email Service Providers?

You want to send multiple emails out to your permission based contacts. Seems simple enough, pick a list, ram the addresses into the “To:” field and hit send – piece of cake. Well yes, if you are willing to risk being put on a blacklist, have your emails not be delivered because there were too many names, you didn’t want to know who opened and what they clicked on and you didn’t want engaging rich media content – then sure, go ahead and send through your own system.

3 overlooked reasons why you use a third party email marketing service provider:

ISP Relations – 3rd party ESP’s like Swiftpage have full-time staff dedicated to making good with the ISP’s that control the email you are sending.  It is our job to make sure they know that sending through us is OK.  If you get blacklisted without using a 3rd party, it can take as much as a few days before your IP address will be allowed to deliver mail to that ISP.  Imagine if Deborah in Accounting can’t get out the accounts receivable emails…not good.  We make sure that doesn’t happen.

Send Limit Restrictions – If you want to send a message to more than 100 people at once, don’t think about using your email application.  Outlook pukes on sending around there as well as the most poplular generic email applications (hotmail, yahoo, gmail, etc…).  3rd parties can send thousands of emails at once as we have high speed sending servers dedicated to getting your message to your recipients on time.

Tracking – Ever wished you knew when a recipient opened the email you just sent them or what link they clicked on?  Can;t do this on your own – 3rd parties provide robust analysis tools that tell you who opened, clicked, bounced, suppressed, opted out, forwarded and more.  If you want the data to make more informed business decisions, you need a 3rd party.

If you are already a Swiftpage user – congrats you’ve made the first step towards email marketing success.  New to Swiftpage?  Sign up for a Free trial of the number one integrated email marketing solution in the marketplace.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

2 Responses to “Why Third Party Email Service Providers?”

  1. Hi,

    Maybe a 4th reason why using email service providers for your e-campaigns and newsletters: “trusted hosts”.

    As managed email security providers we see several e-campaigns passing by each day. To make sure that these emails get delivered we try to whitelist the email service providers – make them ‘trusted hosts’ – whenever possible or needed.

    For us it’s a lot easier to include some email service providers as trusted hosts than rather whitelist your sending IP address that you just used and is perhaps a dynamic one.

    With kind regards,
    Peter Louies.
    MX Lab – Managed Email Security

  2. Hi,

    Maybe a 4th reason why using email service providers for your e-campaigns and newsletters: “trusted hosts”.

    As managed email security providers we see several e-campaigns passing by each day. To make sure that these emails get delivered we try to whitelist the email service providers – make them ‘trusted hosts’ – whenever possible or needed.

    For us it’s a lot easier to include some email service providers as trusted hosts than rather whitelist your sending IP address that you just used and is perhaps a dynamic one.

    With kind regards,
    Peter Louies.
    MX Lab – Managed Email Security

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