The Email 3 Second Rule

You have 3 seconds for your Recipient to see who the email is from and if the subject line makes them want to open.

At first glance, you have 3 seconds for your recipient to decide if they want to read the message

You have 3 seconds for your recipient to find your call to action and know what to do with your email.

This means, you have less than a 10 second window (with distinct hurdles every few seconds) before your email becomes noise. Think hard about this before you send your next email – You’ve worked hard to make it to the inbox – Make less than ten seconds count.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

2 Responses to “The Email 3 Second Rule”

  1. Subject line is all important. Most experienced users go by that. It is so surprising that the care put into the message body is not applied to the Subject line.

    Something to think about.
    Steve Davis
    http://stamperdad.wordpress.com

  2. Subject line is all important. Most experienced users go by that. It is so surprising that the care put into the message body is not applied to the Subject line.

    Something to think about.
    Steve Davis
    http://stamperdad.wordpress.com

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