Email Marketing Checklist

Here is a checklist you should run through before you send your next email marketing blast:

From Address –
Will your recipients recognize who the email is coming from?  Make it personal – send from your personal email address or from a sales team members address – general addresses garner lower results than a personal address.

Subject lines –
Less than 45 Characters including spaces
No special characters, numbers or all caps (#!?, 1234, HELLO)
Recognizable content – include corporate branding or product name
Consitent content – Does your subject line reflect what the main email represents?

Main Email –
Short outbound links
In 3 seconds of viewing your recipient should know the subject of the email
In 3 seconds of viewing your recipient should know what to do with the email – call to action!
Simple concise messaging – email should be short; pushing recipients to landing pages.

Spam Check –
Before you send to all recipients, send through a spam check to see if there are any quick fixes you can make that will improve deliverability.

Test Email –
Send a test to ensure all of the images render properly, text is properly aligned and your message comes in portrayed how you had planned.  Create dummy accounts with hotmail, gmail, yahoo, AOL and more and recruit some colleagues with corporate email addresses to be on your test list.  See how each message looks in each different email application.

You’ve taken the time to craft a beautiful message, make sure it gets to the right contacts and is received with an impact.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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