More than Open and Click Rate

Open and Click Rate are a nice metric for us marketers to look at – but as we become more sophisticated in digital marketing and the technologies we use keep up with this thought process, open and click rate become not good enough in themselves.

You received a 38% open rate on Email A and a 32% open rate on email B sent to the same group of contacts – Great, you know which subject line and content matter resonates best with that group – but what’s the next action?

You received a 5% click rate on Email A and a 7% Click rate on email B sent to the same contacts – Awesome, you know what Call to Action and language resonates best with this group – but what’s the next action?

you, as a marketer, think like a marketer and think about how to squeeze better response out of the next blast or campaign.  You need to break out of your marketing only mode and think about what these results mean to the sales team?  What technologies or processes can you put in place that turns this 38% open rate and 5% click rate into 123 hot leads, 250 warm leads and 75 dead leads?

As a Swiftpage user, you have the technology and we’ve built tools to help you with the processes – When building your next campaign or email blast, think about how to boost lead qualification, not just open and click rate.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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More than Open and Click Rate

Open and Click Rate are a nice metric for us marketers to look at – but as we become more sophisticated in digital marketing and the technologies we use keep up with this thought process, open and click rate become not good enough in themselves.

You received a 38% open rate on Email A and a 32% open rate on email B sent to the same group of contacts – Great, you know which subject line and content matter resonates best with that group – but what’s the next action?

You received a 5% click rate on Email A and a 7% Click rate on email B sent to the same contacts – Awesome, you know what Call to Action and language resonates best with this group – but what’s the next action?

you, as a marketer, think like a marketer and think about how to squeeze better response out of the next blast or campaign.  You need to break out of your marketing only mode and think about what these results mean to the sales team?  What technologies or processes can you put in place that turns this 38% open rate and 5% click rate into 123 hot leads, 250 warm leads and 75 dead leads?

As a Swiftpage user, you have the technology and we’ve built tools to help you with the processes – When building your next campaign or email blast, think about how to boost lead qualification, not just open and click rate.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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