Drip Marketing Scenario – Web Form

As this blog pregresses, I’ll be doing a series of Drip Marketing scenarios that hopefully will turn on the light bulb for what you can do with your business.

How to effectively capture data from the web and what to do with it next:
Put a webform on your general website or on any marketing landing/squeeze page.  Don’t just gather general contact information; ask one or two questions that will help you make profiling decisions. ie. are you interested in product X, Y or Z?

If you are already a Swiftpage customer you know about the survey tool and how easy it is to create a form and place it on your website.

Once a visitor fills out the form and hits submit, they can be automatically loaded into a Drip Marketing Campaign based on their survey response.  So, set up 3 Drip Marketing Campaigns ahead of time.  If they answer product X, they’ll be loaded into the product X Campaign and so on.

Not only does Swiftpage auto-load those that fill out the form into a Drip Marketing Campaign, but will also immediately send them a plain text email with a message you have for them.  This is the Swiftpage autoresponder.  In addition, they will be automatically loaded to your database (Currently this is only available for ACT! users).

So, long story short and bulleted – bullets make things easier:

  • Someone comes to your website and they see a link that says “Click here for more information?”
  • they click the link and fill out the form selecting they are interested in Product X
  • Upon submit they are automatically sent an email thanking them for their response
  • Upon submit they are automatically loaded into the Product X Drip Marketing Campaign
  • Upon submit they are automatically sent to your ACT! database ready to be loaded with a single click
  • They receive the Product X Drip Marketing Campaign messages you create and buy product X

This all happened automatically…

See the potential here?

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

7 Responses to “Drip Marketing Scenario – Web Form”

  1. With Swiftpage autoresopnder you have the capability of sending a plain text message by mail. My product is highly visual and people respond to our beautiful images. Do you recommend a postcard sendout program that will tie into Swiftpage Drip Marketing?

  2. Yes, a postcard is a great way to showcase some of your product. Think about the call to action in your postcard though. Where are you going to send them to learn more? Your website is very visual as well – will you send them to the homepage or a deeper product page?

    Also, think about tying it in with an email blast – Drip Marketing automates all of these activities.

  3. Do you have a list of -or even one- postcard forwarder that accepts signals from a Drip Marketing setup to automatically send out specified cards on schedule?
    I have many places to use such a service and I know it would be invaluable to enhance various Drip Marketing programs.
    Thanks in advance,

  4. Currently Drip Marketing will send a .csv file of the specified contacts automatically to your third party printer. We are working to automate this so the postcard is just simply sent and you don’t have to worry about managing that extra relationship. Until then, a company we have worked with before and know do a good job is RemarkableMail.com.

  5. Trust is built on a relationship and what better way to earn the trust than by offering free goods and services.

  6. As a Newbie, I am always searching online for post that can help me.Thank you awesome post.

  7. It seems so. Great blog by the way!

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Drip Marketing Scenario – Web Form

As this blog pregresses, I’ll be doing a series of Drip Marketing scenarios that hopefully will turn on the light bulb for what you can do with your business.

How to effectively capture data from the web and what to do with it next:
Put a webform on your general website or on any marketing landing/squeeze page.  Don’t just gather general contact information; ask one or two questions that will help you make profiling decisions. ie. are you interested in product X, Y or Z?

If you are already a Swiftpage customer you know about the survey tool and how easy it is to create a form and place it on your website.

Once a visitor fills out the form and hits submit, they can be automatically loaded into a Drip Marketing Campaign based on their survey response.  So, set up 3 Drip Marketing Campaigns ahead of time.  If they answer product X, they’ll be loaded into the product X Campaign and so on.

Not only does Swiftpage auto-load those that fill out the form into a Drip Marketing Campaign, but will also immediately send them a plain text email with a message you have for them.  This is the Swiftpage autoresponder.  In addition, they will be automatically loaded to your database (Currently this is only available for ACT! users).

So, long story short and bulleted – bullets make things easier:

  • Someone comes to your website and they see a link that says “Click here for more information?”
  • they click the link and fill out the form selecting they are interested in Product X
  • Upon submit they are automatically sent an email thanking them for their response
  • Upon submit they are automatically loaded into the Product X Drip Marketing Campaign
  • Upon submit they are automatically sent to your ACT! database ready to be loaded with a single click
  • They receive the Product X Drip Marketing Campaign messages you create and buy product X

This all happened automatically…

See the potential here?

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

4 Responses to “Drip Marketing Scenario – Web Form”

  1. With Swiftpage autoresopnder you have the capability of sending a plain text message by mail. My product is highly visual and people respond to our beautiful images. Do you recommend a postcard sendout program that will tie into Swiftpage Drip Marketing?

  2. Yes, a postcard is a great way to showcase some of your product. Think about the call to action in your postcard though. Where are you going to send them to learn more? Your website is very visual as well – will you send them to the homepage or a deeper product page?

    Also, think about tying it in with an email blast – Drip Marketing automates all of these activities.

  3. Do you have a list of -or even one- postcard forwarder that accepts signals from a Drip Marketing setup to automatically send out specified cards on schedule?
    I have many places to use such a service and I know it would be invaluable to enhance various Drip Marketing programs.
    Thanks in advance,

  4. Currently Drip Marketing will send a .csv file of the specified contacts automatically to your third party printer. We are working to automate this so the postcard is just simply sent and you don’t have to worry about managing that extra relationship. Until then, a company we have worked with before and know do a good job is RemarkableMail.com.

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