A Typical Swiftpage Scenario

We’ve been working hard lately on a number of new features – an apology for lack of posting.  Rather than making our current feature set more robust, we’ve polished the process to drive marketing initiatives into sales activities.  Here is a typical Lead to Prospect to Customer experience, with a taste of the new, utilization of the existing and a sneak peak of what’s to come:

Your Lead goes to Google
They search for Italian Bicyle Tours
You happen to book Italian Bicycle Tours and your listing shows up in the search results
Your Lead clicks on your link and they are intrigued enough about your content that they request more information – Swiftpage Landing Pages coming soon
They fill out a Survey Form stating they are most intrested in the Umbria Region – Utilizing Swiftpage Surveys
3 things happen –

  • They are automatically sent a text based email confirming their interest – Autoresponder
  • They are automatically loaded into your database with the Umbria Region selected as their interest point – List Builder for ACT!, SalesLogix or Sage CRM (New) database integrations
  • They are Automatically loaded into a Drip Marketing Campaign – Swiftpage Drip Marketing

They are sent an email the following day about the different types of bicycle tours in the Umbrian region
The clicked a link in your email to learn more about Perugia from your website
Based on this selection they are sent another email in 10 days focusing on the Perugian Tour.
In this email you’ve included a few “Get to Know Perugia” links
A Swiftpage Call List is generated from the activity of the first two emails and sent directly to your sales team – Automatic Swiftpage Call List generation with Drip Marketing
Your sales team looks in the database to see the Region and City the prospect is interested in and knows  they should call them first as they were active in the emails
A sales call is placed and the sales person only talks about Umbria and focuses on Perugia as they know this is what the Prospect is interested in
A third email is automatically sent 7 days after the sales call, mail merging specific travel agendas as discovered on the sales call – Mail Merging any Custom Field from Your Database
The prospect clicks these links and books the trip.

All you did was make a 3 email templates (Which you didn’t have to think about sending out – because Drip Marketing did it for you) and one phone call to gather more profiling information – Ready to Trial? >>

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

One Response to “A Typical Swiftpage Scenario”

  1. Just passing by.Btw, you website have great content!

    _________________________________
    Making Money $150 An Hour

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