Customer Success Story: The CRM Connection

Being a small business ourselves, we understand what it is like to put everything into something you love. And, we appreciate the trust our customers have shown us over the years. We are here to try to make the lives of our loyal customers easier and enjoy hearing about their success with Swiftpage.

This month, we would like to highlight the success The CRM Connection has experienced while working with Swiftpage.


The CRM Connection is the #2 ACT! software reseller in the United States. The CRM Connection works closely with companies to guide them when using CRM software. The company was founded in 2002 by 2 devoted people and now has grown to 17 employees in 6 offices around the United States. From design, customization and installation to training and support, The CRM Connection offers top-notch customer service and proven solutions.

Why does The CRM Connection use Swiftpage?

The CRM Connection does a lot of Internet marketing and traditionally sends monthly newsletters to all their clients and prospects. So, they decided to use Swiftpage to make their lives easier.

When considering an E-mail marketing provider, Swiftpage became the obvious choice. The CRM Connection was already using ACT! and Swiftpage integrates into ACT! seamlessly.

Swiftpage offers all the functionality that CRM Connection required, including full blown marketing metrics, a simple management of bounces and opt-outs, surveys that write back directly into their ACT! database, and Drip Marketing to ensure consistent automated communications.

How has Swiftpage helped The CRM Connection grow?

The monthly newsletters sent out by CRM Connection consistently generate additional sales opportunities, and the monthly training schedule they send out generates $1,000 in revenue on average within 24 hours of being sent. Over time, CRM Connection is now filling their classes. This would not be possible without the use of Swiftpage.

Finally, Drip Marketing has saved the CRM Connection time because of the automatic delivery feature it offers. All you have to do is set up a Drip Marketing campaign and it runs itself.

Thank you John Kaufman, the Managing Partner, Senior ACT! and SalesLogix Consultant for the CRM Connection, for allowing us to highlight your success on our blog and for all of the support you have shown Swiftpage!

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