Drip Marketing on Vacation

DripYou take a look at your calendar in August and realize you are going to be traveling a lot during the month of September. You have a huge event coming up in October and were planning on sending out several Emails in September to drive people to your event, to gain a list of registered contacts, and send a follow up Email after the event takes place. The problem: you don’t think you will have time in September to put a considerable effort in sending the emails. The solution: set up a Drip Marketing campaign in August and focus on your travels in September.

The campaign:

Create an Anchor campaign so you can select specific days before or after the event. Load all the contacts that may be interested in attending the event into the campaign. Once they register for the event transfer them automatically into an Event Reminder campaign so they no longer receive emails about registering for the event. Instead, set the second campaign up so they receive Emails thanking them for the registration and specific details regarding the event.

Drive Contacts to Your Event Campaign:

Stage 1: Early Bird Offer E-mail
Type: E-mail
When: (25 days prior)
Target: All contacts that may be interested in event
Point: Early bird coupon offer, invitation

Stage 2: Transfer Registered Contacts
Type: Transfer
When: (17 days prior)
Target: All contacts that have registered (database field)
Point: To show we know they registered

Stage 3: Early Bird Expiration E-mail
Type: E-mail
When: (16 days prior)
Target: All contacts still in campaign
Point: Coupon offer expiring, register today!

Stage 4: Transfer Registered Contacts
Type: Transfer
When: (8 days prior)
Target: All contacts that have registered (database field)
Point: To show we know they registered

Stage 5: Registration Telemarketing
Type: Telemarketing
When: (7 days prior)
Target: All contacts still in campaign
Point: Ask if they’re still interested in registering, allow registration over the phone

Stage 6: Transfer Registered Contacts
Type: Transfer
When: (2 days prior)
Target: All contacts that have registered (database field)
Point: To show we know they registered

Stage 7: Last Chance E-mail
Type: E-mail
When: (1 day prior)
Target: All contacts still in campaign
Point: Last chance to register

Stage 8: Transfer Registered Contacts
Type: Transfer
When: (2 days prior)
Target: All contacts that have registered (database field)
Point: To show we know they registered

Stage 9: Sorry We Missed You E-mail
Type: E-mail
When: (3 days after)
Target: All contacts still in campaign
Point: We missed you

An Extra tip: In each Email sent, include a little about where you currently are traveling to. People will appreciate the fact that you are contacting them while you are traveling. Also, this can add the personal touch that is so important in marketing. People will realize that the Email is coming from a person and not a robot. Finally, it can be a great way to get a little advertising in the Email with your readers not even realizing it.

Ex: Hello from the Small Business Awards Conference in Denver, Colorado. While at the conference, we wanted to take a moment to remind you on our upcoming event this October.

Image Credit: David Purser

Trackbacks/Pingbacks

  1. A Cure for the Summertime Marketing Blues- Guest Blog « Swiftpage Email Marketing blog - June 15, 2011

    […] Develop a drip marketing campaign.  Take advantage of the slow time to sit down, learn and develop a good marketing campaign.  Create at least two campaigns:  one for new inquiries and another for new customers.  Design the templates, decide on the intervals between the pieces, and then “set it and forget it.” […]

  2. Navigating the marketing doldrums « Swiftpage Email Marketing blog - June 29, 2011

    […] Automate for Your Vacation Planning to get away for some fun in the sun yourself? Use Swiftpage Drip Marketing to put your […]

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