Sending a Newsletter with a Drip Marketing Campaign

Not only can Drip Marketing Campaigns be great in terms of event reminders and product announcements, they can be a great way to send your weekly or monthly newsletter.  By sending a Drip Marketing Campaign, you will be able to track exactly who opens your newsletter, who clicks on links, who forwards your email, and more.

Need some ideas on what to include in your monthly or weekly newsletter?

Events, deadlines and important dates

–          When a deadline is given, people will be more likely to pay attention to your email.  Without a deadline, your recipients will simply put your email on the side and forget about it over time because there is no main reason to get to it by a certain date.

Top ten lists

–          Lists are always a great way to get your point across.  Everyone is extremely busy these days and a list proves to be a very convenient way to get your message across efficiently. 

 Checklists

–          Checklists are a great tool provide your readers to ensure they take care of everything you are asking them to do.  It is a very easy reminder for your readers that will stick out past everything else.

Tip of the week

–          If you are marketing a complicated product, it is great to provide a tip of the week.  With just one tip a week, people will be more likely to remember the advice and have more time to put it into action.

These are just a few examples of information you can include in your newsletters.  The possibilities go well beyond the examples above, let your creative juices flow and show some personality in your next newsletter.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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