Important Survey Question Tips

surveyFor a small business owner, a survey may just sound like another thing to add to your list.  There are a million things for you to cram into your day, why should a survey be of any importance?

In all actuality, a survey should be at the top of your to do list.  If you never ask your customers questions about your products and services, how are you ever going to learn what they like and dislike?  How are you going to build your product around the needs of your actual users?  You won’t be able to.

In this day and age, small businesses are being forced to take things a step further in order to stand out from the rest of the crowd.  One of the most important gains you will receive from using surveys is the amount of valuable feedback you will receive from your customers.  Your customers will in turn feel as though their opinion matters to you and they will appreciate the level of care you took to understand their needs.

 There are endless survey questions you could ask your customers that would benefit you in the long run.  Depending on the information you are trying to gain, questions will vary from one survey to the next.  A set of questions that you should include in almost every survey is as follows:

  1. First Name
  2. Last Name
  3. Email Address

Without these three pieces of key information, you will not have contact information to match with your responses.  Information without a source is not very reliable at all.  Other important pieces of information that should usually be included in a survey are below:

  1. Phone Number
  2. Address
  3. Business

These three factors will help you gain 2 more forms of communication with your survey participant and will give you a small glimpse into more specific information about the person.

There are also a few general tips to keep in mind when creating survey questions.  Here are a few of the major ones:

  • Use very simple, straight forward questions
  • Avoid using double negatives
  • Don’t ask too personal questions
  • Use a variety of questions to best fit each question and the answer you want to acheive
     – Fill in the blank
     – Ranking questions
     – Short Answer
     – Multiple choice
  • Don’t make the survey too long, it should only take a few minutes to complete
  • Order your questions in logical order
  • Pick out a name for your survey that relates directly to the questions
  • Write an introduction for your survey so participants know what to expect
  • Avoid questions that ask very similar things
  • Get a fellow employee to view the survey before sending
  • Pilot test survey
  • And last but not least – the less questions the better so that your participants can spend more quality time on each question

At the very least, surveys are included in all price levels for Swiftpage – so you might as well try it out.  You would be passing up a very valuable tool if you did not jump on this opportunity.

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

4 Responses to “Important Survey Question Tips”

  1. Have a excellent day! Really enjoyed reading !

  2. thanks for these reminders. i was also reading Zoomerang’s 12 tips for making better online surveys. There are two or three in there I never thought of.

  3. Hello,

    Nice tips! I am doing a survey regarding small business accounting software and hiring policy. Can you help me get some responses on the survey below:



  1. Act Emarketing In Depth – Business Systems That Perform! - April 30, 2010

    […] help on constructing ACT! E-marketing surveys, check out Swiftpage’s Important Survey Question Tips article or go to the E-marketing Education Center survey feature tour or Contact Infoware […]

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