6 Reasons I Love Drip Marketing | Part 2 of 2

DMCC-Expert-Blog-PostIn our previous post  we took a look at the first three reasons why I love Drip Marketing. Maybe you are starting to fall in love already but if you need a little more spark here are all 6 reasons why I love Drip Marketing and why it pays to do it right.  

  1. New revenue always finds me. A few years ago a long-time client who averaged about $300 a year in business with me, invited me to speak at a national conference as a result of one of my drip marketing messages. At the end of that event, I was offered a six-figure contract which I hadn’t even known was an opportunity for me. This unlikely event, while making me feel like I won the lottery, was more significant for another, more repeatable reason: my client didn’t know I offered that service, and I didn’t know he needed this service. Without my drip marketing campaign–and specifically that one message–we never would have connected on this amazing project.
  2. I am the “go-to gal” for drip marketing. The top three referring keyword searches to my website are “ACT diva,” “Aviva diva,” and “database diva.” Many times people don’t remember the name of my company. But they do remember I am known as “The Database Diva.” They wouldn’t even remember “diva” if I weren’t reminding them all the time.
  3. No need to hard sell. Because I keep in touch regularly, my online marketing can inform and entertain without having to push product. My customers are very smart. They know when they’re ready to buy. They don’t need me to keep hounding them like a broken record, “Are you ready yet? Are you ready yet? Are you ready yet?” But if I provide ongoing value to them in between orders (without the hard sell), it seems to them like I’m always in the right place at the right time—and they do appreciate that.
  4. I can see inside my customers’ “underwear drawer.” Not really, but almost. That’s because I get great analytics every time a drip message is sent. Not only can I see a diary view of each contact’s interest over time; if “Sam Smith” calls me up, for example, I can tell he’s interested in training but not so much PDA phone synchronization by scrolling through his e-marketing history. It’s a verbal shortcut.
  5. One-to-many sales opportunities. I’m continually amazed by the number of companies that rely solely on their sales force and have no customer database in place. There are something like 100 million websites, billions of e-mails sent everyday, Twitter, Facebook, LinkedIn, forums, review sites, 24-hour news. How can you possibly compete with all of that when all you have is one human being and eight hours a day for sales calls? Drip marketing is your unfair advantage.
  6. Nothing happens if nothing happens. Drip marketing makes something happen. Need I say more?

 Post Contributed by Lori Feldman, Database Diva of Aviva

About Dan Ogdon

Dan has been with Swiftpage since 2006 and has a passion for delivering solutions to companies that increase the value of their product offerings. Dan is an avid fly fisherman and spends any time he can with his growing family.

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