FAQ Friday: What is a Call List?

Q: What is a Call List?

A: The Call List is a ranked list of your most interested contacts based on their interaction with a specific email campaign or a combination of email campaigns.  For instance, if Joe opens your email three times and clicks on four different links in the email, he is considered a “Hot” contact, whereas Jane — who opened your email once and clicked on no links — is considered only a “Mild” contact.  Joe’s name therefore appears higher on the Call List than Jane’s, because Joe has shown more interest in the email.  (In other words, the amount of opens and clicks a recipient has is a good indicator of their interest in your email.)

The Call List is automatically sorted from the highest score to the lowest score, so that you can contact your most interested leads first.

Our Swiftpage for ACT! users (Pro and Team) have the ability to “Sync” their Call Lists into ACT! where they can view further information about their client and schedule activities (like a phone call) for them.  With Swiftpage for ACT! “Team” accounts Call Lists can be assigned across your sales force to help you manage your sales process.

FAQ Friday: What is a Call List?

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: