Automating Your Marketing the Smart Way

This year is going to be the year for “smart marketers”, according to Ed Henrich of ClickZ. Segmentation and targeting of email recipients has created buzz in the past, but 2010 will prove a year for action instead of just talk.

Think about your expectations when it comes to the direct marketing you receive. Companies gather a lot of data about you and your preferences so the communications you receive reflect that. The same should go for the communications you send out. Here are three practical scenarios using ACT! E-marketing to get you started on your way to becoming a “smart marketer” by gathering more information and targeting your clients.

Continue to learn some Drip Marketing practical scenarios>>

About Lindsey Weinig

Lindsey Weinig has been working for Swiftpage since April 2009. A day at Lindsey’s desk as a Marketing Manager includes a wide variety of marketing strategy, copywriting, customer experience, and design projects. When she is not working, Lindsey loves to play with her black lab, paint, cook, cheer on University of Wisconsin athletics, and explore the beautiful state of Colorado with her husband. You can reach Lindsey at lweinig@swiftpage.com.

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