Demand Generation – Give them what they want

What are the stages a new lead must pass through before it is worth your time to pick up the phone? The amount of time they are in these stages can vary by your contacts but also depends greatly on how you manage them. It is vital that you’re always considering this process from your ideal target’s perspective. If you know what they want, then you can, and should, become what they want.

Obtain new leads

The tried and trusted method for obtaining truly interested leads is to offer them something of value in exchange for their contact information. Whatever you offer them should be something your target market will find significant. This can be: Hints and Tips, useful checklists, a free workshop or training, or a free trial.

When collecting information from your new leads there are a few things you should keep in mind…

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Demand Generation - Give them what they want

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