The Wilson Agency seeks out Bright Peak to design their e-marketing communications

The Wilson Agency Case StudyCompany
The Wilson Agency is a strategic employee benefit consulting and advising firm. We are the largest employee benefit firm based in Alaska and have been in business for over 45 years. We proudly serve over 300 Alaska businesses. Our approach to consulting is to set us apart from others in the industry that merely provides quotes to businesses. We strive to help businesses succeed through a process of learning about their business and supplementing it with our knowledge of employee benefits, specifically health & life and retirement plans.

Problem
We purchased a mailing list from Dunn & Bradstreet and worked hard to narrow it down to our target audience, taking it from over 30,000 to just over 400. The biggest problem was that we couldn’t email them using our opt-in email program, Swiftpage. We had to design a program that would drive people to our website to download something valuable in exchange for their email. Additionally, we wanted to promote our monthly webinars using the professional graphics supplied to us by our alliance, but didn’t want to spend a lot of time doing it.

To learn how Bright Peak saved The Wilson Agency so much time, click here to read the story in full>>

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