Making changes to your e-marketing newsletter

Swiftpage Thoughtspot NewsletterNewsletters help keep your customers up to date about the hottest things happening in your company, but they also can become something that recipients pass over quickly due to its consistency.  Sometimes a little change is what your newsletter needs to spark the attention of your stagnant readers.

Don’t get me wrong I think consistency is a good thing, but why not add a little spunk to your next newsletter.

A few ways to make a change…

The spring season has arrived so why not add a little more color to your campaign. Keep the same format and style, but add that splash of color.

Haven’t added many images to your newsletter lately? Give your business a face. Take a picture of your employees in action or a recent event you put on. People naturally connect with seeing images of people.

Rework your format. Maintain the same general color scheme and style but bring your two columns to one or your one column to two.

Add a poll or survey just for the fun of it. Ask your customers what they think of the iPad or which American Idol they want to see win (or something far more relevant to your company).

Offer a tip of the week.

Debut a white paper or other valuable piece of content, making it exclusive to your newsletter recipients.

Go ahead, mix up your newsletter and see if your open and click results show any change.

Note: It may only be necessary for you to change up your newsletter one time around and then resume to your original layout. Think of it as a reminder to your recipients that your newsletter still hits their inboxes.

Have you made changes to your newsletter recently? What were the results?

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