Sage SalesLogix E-Marketing Cloud Service Provides Email Campaign Capabilities for Small and Mid-Sized Business CRM Suite Users

Sage continues rollout of on-demand cloud services for CRM solutions, support cost-efficient, anywhere administration of critical sales and marketing processes

SCOTTSDALE, AZ–(Marketwire – April 12, 2010) –  Sage North America, a provider of business management software and services to more than three million small and midsized businesses in Canada and the United States, today announced Sage SalesLogix E-marketing, an on-demand email marketing service for Sage SalesLogix CRM Suite users.

Sage SalesLogix E-marketing is part of Sage’s strategy to deliver connected business solutions that enhance efficiency, productivity, and the user experience. Sage introduced ACT! E-marketing for ACT! by Sage 2010 contact and customer management users earlier this year and is developing more on-demand cloud computing services to complement its on-premises and hosted CRM systems. The services will support sales, marketing, database management and e-commerce business processes with functionality small and midsized businesses (SMBs) can access affordably from any location.

Sage introduced E-marketing applications as the first on-demand services for its contact management and CRM solutions to address the sales and budgetary challenges of SMBs and their growing demand to use email within marketing campaigns.

“When we asked marketers, 66% of them agree that email is the most-cost effective marketing tool at their company,” writes Forrester Research, Inc. “Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing.” (“US Email Marketing Forecast, 2009 To 2014” Forrester Research, Inc. June 2009)

Sage SalesLogix E-marketing, created with strategic partner Swiftpage™, is a cloud-based e-mail marketing service with templates for e-mail content, survey and Web forms for gathering recipient feedback, and drip marketing controls for automating sophisticated E-marketing campaigns.

Sage SalesLogix E-marketing helps businesses:

  • Reach more contacts more efficiently — easily and inexpensively send professional e-mail campaigns to help drive sales
  • Nurture prospects automatically — create multi-step nurture or drip marketing campaigns that include e-mail, print (such as postcards), telemarketing or direct sales, and automate campaigns to help sales and marketing departments operate more efficiently
  • Qualify more sales leads — automatically assign scores to contacts based on their interaction with e-mail campaigns for a ranked and qualified list of who to call first
  • Grow a larger prospect database with more contact details — use Web forms to collect contact details and interests from prospects that are transferred into existing or new contact or lead records

Sage SalesLogix E-marketing services begin at $249.95 per month. For more information visit www.sagecrmsolutions.com.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports 3.1 million small and midsized business customers, including medical practices supporting more than 80,000 physicians in the United States. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.1 million customers worldwide. For more information, please visit the website at www.sagenorthamerica.com.

© 2010 Sage Software, Inc. All rights reserved. Sage, the Sage logos, ACT! and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

Media Contact:

Ryan Zuk
Sage North America
480-368-3818
ryan.zuk@sage.com

19 Responses to “Sage SalesLogix E-Marketing Cloud Service Provides Email Campaign Capabilities for Small and Mid-Sized Business CRM Suite Users”

  1. Thank you for sharing this with us.

  2. I am still quite new to this tool. I need to spend some more time digging in! I love integration!!

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