ACT! by Sage Journal guest post: Drip Marketing

This week for the ACT! by Sage Journal I wanted to focus my attention on generating leads via drip marketing. The article shares a step by step process of how to pursue and close the deal with your hottest leads.

Intro: To all the salespeople out there, what if I told you that cold calling was not the starting point in generating new leads. What if I also told you that you could know the new lead’s level of interest in your product service before picking up the phone?

Let’s say you have generated a list of new prospects’ contact information (name, phone, email) through a white paper. What’s the drip marketing follow up process look like?

To see the step by step process, visit the ACT! by Sage Journal

Do you have some Drip Marketing success stories? Please share.

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