HTML vs. Plain Text – Guest blog on ACT! by Sage Journal

This week’s guest post talks about the difference between HTML and Plain Text emails. I break down the pros and cons of each and encourage readers to test what works best with their email recipients.

Here is how it starts:

HTML emails have become the most common email campaigns to send.  The click through rate has also shown higher results with such emails.  So is plain text email out of the picture?  Definitely not.  A plain text email will stand out from the HTML emails because of its simplicity and ability to seem more personal.

Which one should you use?  Go to the ACT! by Sage Journal to view the pros and cons to both. By better understanding why you should use each, you can better understand what your audience needs and responds to best.

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