Sharing Information using Your Monthly Newsletter – Part 1

Newsletters are an effective way to relay information to your database about what’s happening in your company and industry at large.  The trick to newsletters is the ability to provide current and relevant information every time.

What information do you need to keep top of mind?

Industry reports, corporate news and white papers are a great way to inform people about what is going on within your industry. If done correctly you are able to portray yourself as an expert in your field.

Events, promotion deadlines and other important dates keep your customers in the loop and updated about everything going on at your company.

How-To headers are a great way to focus on one of your products and its best practiced uses. A step by step guide is a quick and easy way to help your customers use your services.

Interviews with industry thought leaders or sneak peeks into who your employees are allow you to personalize your newsletter and provide credible and forward thinking content.

Stay tuned for Part 2 – Spicing up your newsletter to catch reader’s attention…

Share your comments and success with newsletter also>>

Trackbacks/Pingbacks

  1. Sharing Information using Your Monthly Newsletter – Part 3 « Swiftpage Email Marketing blog - July 19, 2010

    […] To read Part 1: Keeping Information Top of Mind, click here>> […]

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