Sharing Information using Your Monthly Newsletter – Part 2

In the previous post we talked about what information to include in newsletter that will remain top of mind to your readers. Once your readers are in engaged, how do you keep them reading?

Here are a few tips to spice up your newsletter to catch readers’ attention…

Top ten lists, though cliché at times, are very effective and actionable.  Readers can pick out key points of information easily.

Checklists are an easy way to help clients solve problems.  They serve as a helpful reminder tool and your readers will appreciate them.

Surveys help you gain valuable customer feedback so you can provide targeted support and always have the most current information for your database.  Another use of surveys is to use them for event sign ups.  When you share important dates, particularly for events, make sure to share a link to sign up.

Stay tuned for Part 3 – Newsletter Marketing Tactics…

What have you used to spice up your newsletter?


  1. Sharing Information using Your Monthly Newsletter – Part 3 « Swiftpage Email Marketing blog - July 19, 2010

    […] To read Part 2: Spicing up your Newsletter, click here>> […]

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