Guest Blog at Sage Saleslogix Community – What really matters in email marketing?

On friday I wrote a guest blog for the Sage Saleslogix community. This article focuses on what it takes for an email to be effective, how to engage the right prospects and how to drive them to take action.

There are theories around the send time, html vs. plain text, sending demographics and so on. An email campaign cannot rest on these theories alone. An email, by itself, needs to be effective in that it is able to engage the recipients to open and to take action.

To see the break down of what really matters in an email marketing campaign, click here>>

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